In this article, you will learn how:

  • Work with the Timeline, Animation Keyframe and Time Cursor
  • to Create an animation
  • to Edit an animation
  • to Move an animation
  • to Delete an animation

It's fundamental to understand clearly these key features before you begin. You are allowed to animate all the assets on your editor. Remember, 1 asset = 1 layer.


Keep in mind that the Timeline represents the creative’s duration.

A keyframe represents an animation. All Keyframes on the Timeline are specific animations linked to a layer. (Reminder: there is a layer for each element on your creative)

The width of a keyframe is the duration of the animation. To make your animation last longer or shorter, click on the arrow to expand or compress the Keyframe.

To edit your animation, click on the circle below of the keyframe. An animation panel with its settings will appear. Change the settings of the animation panel or manage directly your asset in the editor to edit.

The Time Cursor represents your position in the Timeline, meaning that if you place the cursor at 2secs you will see what your creative looks like at 2secs.

The Time Cursor has 2 main functions:

  • Move through the time of your creative 
  • Define the position of a new animation on the Timeline

If you want to create a new animation for an element, move the Time Cursor where you want the animation to end.
The Time Cursor will define the end of the animation, so it will not be possible to add an animation if the cursor is on 0sec. 

Use Preset Animations

You can start with a preset animation by selecting among: 

  • Center, to move an element in the center of your creative.
  • Move, to move an element in the direction you want.
  • Fade In, to change the opacity to 0 and move it in the direction you want.
  • Fade Out, to change the opacity to 1 and move it in the direction you want.
  • Scale +, to scale up an element.
  • Scale -, to scale down an element.
  • Rotate Left, to rotate an element on the left.
  • Rotate Right, to rotate an element on the right.

Then choose the easing you want. Learn more about easing

Finally, click on the "Add animation" button to create the animation.

Create a Custom Animation

We're going to see in 5 simple steps how easy is it to make a custom animation.

STEP1: Select a layer/asset
STEP2: Move the Time Cursor where you want your animation to end. (You can't create animation if the Time Cursor is on 0sec!)
STEP3: Select the "Custom" in the animation section.

STEP4: Move your element/assets in the Editor to animate.

STEP5: Vary the width of the Keyframe to change the animation duration.

To move and organize animations on the Timeline, just click on the Keyframe and drag it where you want to.

If you need to delete an animation, click on the Edit button (the circle below the keyframe), then Delete animation

Finally, if you need to go back to your asset settings or update an image to edit them, just click on the red circle at 0sec. Updating an image will keep all animations previously created, pretty useful to quickly change your visual without animations loss.

Go Further

Learn advanced animations setting (Easing)

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